PRESS AND INFLUENCER KITS | MOPHIE
ZAGG CES KIT CONCEPT - 2021
CES became a digital event in 2021 due to the pandemic. This provided a unique opportunity to create a standout kit for tech journalists, influencers, and retail partners.
Wanting to create something more than a “Showcase in a Box” I came up with a concept that would also incorporate ZAGG’s sustainability & recycling goals.
Box one provided the showcase presentation, product information, and a branded notebook for the event.
Box two contained a tailored sample of the newest products as well as a separate pre-paid recycle box. With this we encouraged our partners to load the box up with any old tech they wished to get rid of and we would recycle it for them.
Designed In-House for ZAGG
Creative Direction: Matt Merrill
Art Direction: Jon Heinzen
Kit Concept: Shane Laurino
Graphic Design: Hayden Halverson & Shane Laurino
Illustrations: Jon Heinzen
JUICE PACK ACCESS
Hate the feeling of missing out on what your friends are up to just because your phone is out of battery? One Juice Pack a day will keep those feelings at bay.
What if your battery problems could be solved with an over-the-counter prescription for you phone? Designed to mimic your standard pill pack, mophie delivers a charge to your phone when you need it most.
Creative Direction: Joel Hanlin
Concept & Art Direction: Shane Laurino
Graphic Design: Sarah Foster
Copywriting: Ana Diaz
TUMI x MOPHIE
Partnering up with TUMI, we set out to deliver the ultimate travel kit. Dual branded products would be wrapped up nicely in a custom TUMI suitcase. Three concepts were presented with a sleek tonal design with strong photography was the winner.
Creative Direction: Joel Hanlin
Concept, Art Direction, & Graphic Design:
Shane Laurino
POWERSTATION 2019 LOOK BOOK
Creative Direction: Joel Hanlin
Graphic Design and Page Layout: Shane Laurino
Photography: Jay Diebel
POWERSTATION PD LAUNCH
This concept is all about a race against your smartphone losing power. For this kit we were tasked with creating an interactive experience for the influencers to highlight the speed of mophie’s new portable batteries.
Including race day essentials, mophie’s portable batteries, and some educational messaging the influencers had everything they needed to create a video as well as educate their audience on these new portable batteries.
Creative Direction: Joel Hanlin
Concept, Art Direction & Graphic Design:
Shane Laurino
APPLE WIRELESS CHARGING KIT
Tired of being tangled? No matter how much you try the charging cables always get tangled. This kit was designed to show just how much simpler life can be with the new wireless charges made specifically for Apple’s lates devices.
The kit mimics the product design and the inside tray is made to seem as if the products were cut right out of this high-gloss material.
Creative Direction: Joel Hanlin
Concept, Art Direction & Graphic Design:
Shane Laurino