LASER TAG | SHARPER IMAGE

A REBELLION BREWS

A fight for the future between two factions brews. The Rebels have made their stand and the Syndicate is holding the line. Join in the battle and claim your future!

Implemented an entirely new visual language for a new laser tag toy line by Sharper Image.

Designed In-House for MerchSource
Creative Direction: Joel Hanlin

Art Direction: Ilya Sandomirsky & Shane Laurino

Graphic Design: Shane Laurino

Illustrations: Orlando Arocena

RETAIL DISPLAY

Join the fight with these life-size characters! Standing at 6ft tall these characters are an immediate attention grabber while also being a great spot for kids to pose for a photo with their newly acquired blasters.

ONLINE& E-COMMERCE

Additional visual assets focused on characters posters as well as packaging to help drive recognition of the new product line.