REMOTE CONTROL TOYS | SHARPER IMAGE

BIG PERSONALITY, LITTLE VEHICLES

Implemented a new packaging style for Sharper Image RC. This concept is centered around a child’s imagination and the worlds they create for their toys.

Treating each product as its own character, we first had to give it a name. Once we gave it a name, we were able to develop logos, environments, and action packed imagery which combines to give each product its own larger than life personality and something that can resonate with a kid while playing.

Designed In-House for MerchSource
Creative Direction: Joel Hanlin

Art Direction & Graphic Design:
Shane Laurino, Ilya Sandomirsky, Angelo Tasca

BULLDOG BUGGY

FORGE YOUR OWN TRAIL WITH THE BULLDOG BUGGY!

Kick up dirt with the off-road tires and Light the Trail with the super-bright LEDs. Rugged body panels and a powerful battery make this the ultimate off-road buggy.

4X4 GIANT CRUSHER

SUNDAY, SUNDAY, SUNDAY! Come play with the GIANT CRUSHER, the largest 4x4 RC car available, and drive over anything that gets in your way.

Interlocking packaging allows for the product to be fully visible no matter how high they’re stacked.

DRIFT RACER

The city sleeps and the streets are calling. Rev up your engine and speed through the empty streets and drift around every corner. Tonight the city is yours.

AEROBOOST DRONE

Fly low and fast as you race against the other speeders. The race is tight but with your 4 propeller engines you’re sure to come out on top.

MECHA RAGE

Battle rages between two larger than life Mechs. Pilot one and battle you friend for 2-player action.

PORSCHE TAYCAN TURBO S

Feel the power of Porsche’s all electric Taycan Turbo S in remote control form. Complete with a miniature EV charging station to ensure you’re always ready for the next drive.